Advantages Of Using Marketing Automation In Combination With A CRM

Evolution in CRM and marketing processes over time has changed the landscape of the Real Estate sector. Marketing is a vital process for Real Estate, as it helps create brand awareness, entice new prospects and understand changing customer tastes. The other important aspect for the Real Estate sector is customer relationship management (CRM) technology, as it assists the sales team in constantly nurturing leads for successful conversion. While both the processes serve distinct purposes in the Real Estate industry, the successful handling of their overlapping tasks is equally important for the business’s growth.

CRM software provides a database to maintain information on leads and prospects. It assists the sales team in monitoring leads’ status as they move through different stages of the sales funnel. On the other hand, features that enable marketing automation work to attract prospects and boost the brand image. The tool is utilized in the initial parts of the sales funnel, as it captures prospects’ interests from various channels such as websites, social media, advertisements, etc.

It is imperative for modern Real Estate CRM software to have both these functions run seamlessly for the growth of the Real Estate business. With both processes in sync, developers can not only capture leads from various sources but also expedite the lead’s lifecycle by integrating customer data with behaviour tracking.

CRM marketing automation software like Sell.Do has been a boon for developers as it saves a lot of time for both the marketing and sales teams by automating daily, repetitive tasks and enables them to work in cohesion. The marketing automation CRM integration tool offers functionalities to connect with prospects on different channels, nurture them by sharing appropriate content and work towards making them satisfied and long-term customers.

Below are some of the benefits of marketing automation functionality integrated into Real Estate CRM software:

• Sales and marketing teams working as a single unit

   Typically, there is misalignment between sales and marketing teams in transferring the leads, resulting in leads slipping through the channel, loss of revenue and team’s morale. Integrating marketing automation into the CRM can be a big help in this regard. Through its automation functionality, the software can help determine whether leads are ready to move to the sales cycle. The software also provides the sales team relevant data on the leads collected by the marketers to help nurture them further.

• Communication consistency

   One of the benefits of marketing automation tools is that they help capture relevant data related to the target audience. This includes the number of times they visited the website, pages they spent maximum time on, the projects they explored, etc. These insights help developers understand the buyer’s interest, which can then be used in various sales and marketing campaigns to engage them further. The information captured also helps developers offer consistency in their communication with prospects throughout the different stages of the sales funnel.

• More conversions with automation

  Longer sales cycles are often characterized by difficulty in lead conversion. The prolonged sales cycle can be attributed to the rise in decision-maker concerns, forcing them to look elsewhere. This happens when sales executives work on numerous leads and are unable to send across a message effectively to prospects. Using the automation functionality of CRM can be useful as it sends relevant content to prospects at regular intervals, answers their open queries and therefore aids in reducing the sales cycle by many weeks.

• Insights on sales and marketing process

  Linking the marketing automation tool to the CRM system helps track the effectiveness of various sales and marketing processes. The tool helps determine the impact of email marketing, website, cloud telephony, apps, etc., on the prospect as they interact with various touchpoints. Developers can then distinguish the processes that positively impact leads and the ones that need finetuning.

Conclusion

If you are looking for a tool that offers marketing automation for along with the functionalities of Real Estate CRM, look no further than Sell.Do. It’s India’s only integrated solution for Real Estate and offers various modules for sales and marketing processes, aiding developers in the different stages of the funnel.

By offering a unique combination of marketing automation and CRM, Sell.Do has set high benchmarks per industry standards and enabled realtors to take their business to the next level. Contact Sell.Do today and experience the power of CRM software as it helps you get ahead of the competition.